FFN+chapter+one

Fast Food Nation Response for both (based off notes): 1st paragraph = author purpose & diction/tone 2nd paragraph = role that food plays

In the first chapter, named "The Founding Fathers" in the book "Fast Food Nation," Eric Schlosser describes the origins of the now massive fast food industry. He informs the audience of the shaping factors of the industry and origin stories of several of the leading companies. Starting with the franchise started by Carl N. Karcher the author, with a critical tone, outlines how the changing of american culture at the hands of the automobile created a need for fast food. starting with drive in food service the need to streamline the industry led to assembly line style drive throughs that were cheaper to run. Schlosser suggests that the driving force in these changes was the need to increase the profits of the company and shows an early lack of concern for the health of the customer. The role of food, according to the first chapter, is that of simple nourishment. The customers to these new franchises were not greatly concerned with the taste of the products. For example, McDonald's hamburgers originally came pre-made with no substitutions to what the sandwich came with. The concern with the quality of the food was replaced with concern for how low the company could produce the food for.